In line with the newly released scout brand guidelines, we are pleased to announce our website has had a much lifted facelift. Our new website is fully responsive (making it easy to read on a number of different devices), uses the latest security and performance enhancements and allows users to more easily find content using our rebuilt search function.
Developed in partnership with volunteers, and following consultation and testing with 7,000 people, our new visual identity reflects Scouting in a digital age, while still retaining our strong heritage – including the iconic fleur-de-lis. In testing, both adults and young people responded well to the new brand, with parents saying they were 44% more likely to volunteer after seeing the new materials.
If you have any feedback on this, please email our webmaster here.